🤑 Scaling a Successful Lead Generation Business
- Gerard founded find the lead, a successful lead generation tool, over 10 years ago.
- To get initial traction, Gerard posted on Upwork and had potential customers try the tool.
- The business uses email and WhatsApp campaigns, with WhatsApp having much higher open rates.
- Gerard learned from HubSpot’s acquisition of Clearbit, and is considering a similar data acquisition.
🗣️ Importance of Passion and Authenticity in Entrepreneurship
- Gerard advises entrepreneurs to do things because they are passionate about them, not just for money.
- He compares the passion for one’s business to the love for one’s wife, saying it needs to be a “crazy obsession”.
- Gerard emphasizes the importance of being authentic and not lying to oneself or customers.
🎁 Find the Lead’s Offer to Existing Customers
- Find the Lead is offering all existing Sumo Links customers an additional 100 credits on the new tool.
- This is a gesture to show appreciation for their loyal customer base over the past 10 years.
